Let's be real. As a successful media sales rep who loves developing direct business, you're drinking out of a firehose every hour of every day. Call ins. Call outs. Needs Analyses. Solution Development. Pitches. Closes. Wins. Losses. Yeesh. Not only is it hard work,...

I'll keep this one short because, as the saying goes, brevity is clarity. And Marketing Theory doesn't get any clearer than this graphic from the beautiful minds of researchers Les Binet, Peter Field and Sarah Carter, authors of The Long and The Short Of It. After...

You're probably familiar with three bolded words at the top of every "press release" or "media alert:" FOR IMMEDIATE RELEASE As a former PR Agency exec, I've probably written those words a thousand times throughout my career. In fact I still write press releases for...

If you're reading this you likely consider yourself a marketing and media "consultant"...right? Which means you have a proven, repeatable (and hopefully proprietary) PROCESS...correcto-mundo? A PROCESS that's been shaped over years of experience helping an array of...

I've had the good fortune of working in many parts of what I'll call the "communications industry" over the years. The first 12 were in broadcast news, a direct extension of my Journalism degree from the largest (by acreage anyway) college campus on the West...

REST IN PEACE BRUCE REESE The broadcasting industry has lost a giant. Bruce Reese. You can read more about his amazing career here.  It's hard to put into words my feelings for Bruce. What I've already said on Social Media is that he had this unique, powerful persona...