Death of a Broadcasting Legend

REST IN PEACE BRUCE REESE The broadcasting industry has lost a giant. Bruce Reese. You can read more about his amazing career here.  It’s hard to put into words my feelings for Bruce. What I’ve already said on Social Media is that he had this unique,...

What’s The Point (If You Don’t Have a Point of View)?

The folks at Borrell can really tell a good story, backed by solid research. I was riveted by one story in particular during their webinar this week. Because it’s the same one I tell: Local media sellers have to deeply understand marketing principles, theories...

Climbing The Digital Summit

The call came out of left field. “We’d like you to speak at the Digital Summit in Phoenix in a few weeks. What do you think?” Me: “You sure you got the right guy?” “Yup. We’re ready for someone to come in and challenge Digital first/only thinking.” Me: “Well you’ve...

Egos With Budgets

So you’re a Local Mass Media Seller with a large book of direct business.  And you can C-N-A and close like a rock star. Good on ya’. You probably don’t need to read this any further unless… Your Direct client churn rate is above 15% Your Direct Key Accounts comprise...

Better Marketing? Read All About It…

Happy New Year from the Global Headquarters of MediaSalesTrainer.com. Can you believe we’ve all just been on another trip around the Sun together? Me ‘neither. But then I’m still a bit nauseated from all of those 2019 marketing predictions that always flood my...