For Immediate…Strategy

You’re probably familiar with three bolded words at the top of every “press release” or “media alert:” FOR IMMEDIATE RELEASE As a former PR Agency exec, I’ve probably written those words a thousand times throughout my career. In...

Let Me Be Brief

If you’re reading this you likely consider yourself a marketing and media “consultant”…right? Which means you have a proven, repeatable (and hopefully proprietary) PROCESS…correcto-mundo? A PROCESS that’s been shaped over years of...