Climbing The Digital Summit

The call came out of left field. “We’d like you to speak at the Digital Summit in Phoenix in a few weeks. What do you think?” Me: “You sure you got the right guy?” “Yup. We’re ready for someone to come in and challenge Digital first/only thinking.” Me: “Well you’ve...

Egos With Budgets

So you’re a Local Mass Media Seller with a large book of direct business.  And you can C-N-A and close like a rock star. Good on ya’. You probably don’t need to read this any further unless… Your Direct client churn rate is above 15% Your Direct Key Accounts comprise...